You improve local search rankings by optimizing your Google Business Profile, maintaining consistent business information across the web, and actively collecting customer reviews.
NAP consistency (Name, Address, Phone number) and local relevance signals help search engines understand and trust your business location.
Key strategies to improve local search rankings:
- Optimize your Google Business Profile completely. Add photos, business hours, services, and respond to customer reviews regularly
- Maintain consistent NAP information. Ensure your business name, address, and phone number match exactly across your website, directories, and social media
- Create location-specific content. Write blog posts about local events, neighborhoods you serve, or community involvement
- Collect and respond to customer reviews. Actively ask satisfied customers for Google reviews and respond professionally to all feedback
- Build local backlinks. Partner with local businesses, sponsor community events, or join local business associations for website links
- Ensure mobile-friendly website performance. Local searchers often use mobile devices, so fast loading speeds are crucial
Semrush's Local Toolkit helps streamline these efforts through Listing Management for NAP consistency, Review Management for centralized responses, and Map Rank Tracker to show how your rankings vary by neighborhood.
Focus on becoming the most helpful, visible local business in your area through consistent optimization and genuine community engagement.
