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Leigh McKenzie

Director of Organic Visiiblity AT Semrush

Leigh McKenzie helps brands get found, cited, and trusted across Google, AI search systems, and every modern discovery surface. His work focuses on practical tactics that turn visibility into revenue — from improving how brands appear in AI answers to strengthening search performance across channels. He has led large-scale visibility programs in SaaS, DTC e-commerce, travel, legal, and international markets, driving major revenue gains and scaling content to millions of users.

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