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AI Marketing Guide: Tools + Use Cases for Marketers
AI marketing can automate and optimize marketing tasks. Here are 12 use cases for digital marketing teams.
AI
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
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How to Use AI for a Content Strategy That Drives Results
Learn how to use AI for content strategy, from ideation and execution to distribution and repurposing.
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Our Favorite AI-Powered Semrush Features Released in 2025
Semrush rolled out its biggest wave of AI features in 2025—across SEO, content, ads, PR, and AI visibility. Here’s a closer look at the upgrades reshaping how marketers plan, optimize, and measure performance.
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How to Track AI Overviews with Semrush
AI Overviews are gaining popularity and impacting brand visibility. Learn how to research and track your AI Overview visibility with Semrush.
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LLM Seeding: An AI Search Strategy to Get Mentioned and Cited
LLM seeding helps your brand get cited in AI responses. Learn how it works, why it matters, and how to start.
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Traffic Is Down—Now What? Marketing Success In the Age of AI
Google traffic is slowly declining. Learn how to future-proof your business in the AI era.
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What Is LLMs.txt & Should You Use It?
An llms.txt file is designed to help large language models (LLMs) better understand the content on your site.
AI7 min read
How to Track Your ChatGPT Brand Visibility with Semrush
Your brand shows up in ChatGPT answers more often than you think — and those mentions influence how people see you. This guide explains how to track and improve that visibility with Semrush.
AI9 min read
How to Rank in Google’s AI Overviews: 7 Pro Tips
Ways to rank in AI Overviews include focusing on long-tail queries, carefully structuring content, etc.
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GEO vs. SEO: A Comparative Guide for Digital Marketers
Learn about GEO vs. SEO and how to optimize for AI tools like ChatGPT and Google‘s AI Overviews.