Content7 min read
Content Performance: 16 Metrics to Track Your Results
Content performance measures how well your content engages your audience through key metrics.
Content
Content is at the heart of effective online communication. Explore the fundamentals of content creation, blogging tips, and effective storytelling to boost your online presence and engage your audience.
Content8 min read
Brand Mentions: Complete Guide to Tracking, Measuring & Optimizing
Learn how to track, measure, and optimize brand mentions across web, social, and AI platforms. Discover free and paid tools, key KPIs, and strategies to turn visibility into business growth.
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Traditional SEO vs AI SEO: What You Actually Need to Know
Traditional SEO optimizes for search engines like Google. AI SEO optimizes for AI platforms and search features.
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Content Optimization: 15 Tactics to Boost SEO & AI Visibility
Content optimization means improving your pages for both search engines and AI tools so they reach more people and convert better.
Content13 min read
Content Writing for Hotels: How to Tell Your Story
Learn how to create engaging content for your hotel‘s website with our in-depth guide, and get inspired with some real-life examples.
Content14 min read
11 Steps to Successful Content Development: Guide
Content development is a key process impacting your content marketing strategy. Explore our ultimate guide (includes infographics and examples).
Content7 min read
7 Great Examples of Financial Copywriting
In this article, we look at some of the ways financial and fintech companies promote complex financial concepts in engaging and enticing ways, and also discuss how using subject matter experts can make a huge difference to your content campaigns.
Content10 min read
B2B Writing Success Revealed: 7 Tactics You Don't Want To Miss
Not all B2B texts are created equal. In this post, we’re going to look at the differences between B2C and B2B writing and share some tactics for creating B2B content that will differentiate you from your competition.
Content34 min read
The Ultimate Guide to Writing an Ebook for Your Business [FREE Template]
Wondering how to write an ebook that fully explores your topic but doesn’t overwhelm your reader to the point that the information is difficult to understand? This guide will walk you through each step of writing and publishing an ebook and provide you with a FREE ebook template.
Content7 min read
Hook the Media with 7 Easy Steps to Writing a Press Release [FREE Press Release Template]
Looking to get media attention to your business or product launch? Learn how to write an effective press release with this step-by-step breakdown and download a free editable press release template.