General Marketing7 min read
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing11 min read
9 Proven Website Marketing Techniques for Growth
Discover 9 proven website marketing techniques for 2025, including SEO, social media, email, and more.
General Marketing8 min read
5 Pillar Page Examples & Why They Work
Find out why these 5 pillar page examples rank for keywords, get organic traffic, and engage visitors.
General Marketing13 min read
9 Lower-Funnel Marketing Tactics to Boost Sales (+ Examples)
Lower-funnel marketing helps you turn ready-to-buy prospects into customers. Learn how to create BOFU strategy with tactics & examples.
General Marketing8 min read
Why The Smartest Marketers Are Betting On Events
Learn why events are becoming the ultimate growth channel in 2025, how leading brands win with them, and the trends that will shape 2026
General Marketing7 min read
How to Grow Your Marketing Network (Without Feeling Salesy)
Networking doesn’t have to be awkward. Get practical, non-cringey tips for building strong relationships with other marketers that help open doors.
General Marketing10 min read
9 Top Marketing Trends to Watch in 2025
AI. Community. Cookies gone. Discover the top 9 marketing trends for 2025 and how to turn them into ROI with expert tips and tools.
General Marketing13 min read
What in the World Is API, and How Do I Use It?
Application Programming Interface (API) is a method of gathering raw data from Semrush without using the standard website interface. You can get data faster than by using the interface and use it to integrate Semrush data into your dashboards and other software.
General Marketing14 min read
7 of the Biggest Marketing Problems & How to Solve Them
Learn about seven key problems marketers face in 2025 and how to overcome them to grow your business.
General Marketing9 min read
The Marketing Funnel: What It Is & How It Works
A marketing funnel is a model of the customer journey that represents the buying stages people go through.